The Future of Sports Broadcasting: Emerging Trends in Free Access 1

Streaming Services Offer Free Sports Broadcasting

Sports broadcasting had always been expensive because it is one of the most significant revenue sources for television networks around the world as advertisers want to reach a large audience; however, more and more streaming platforms are starting to offer free sports broadcasting to attract new customers.

Streaming giants Amazon and YouTube have been slowly expanding their reach in the sports broadcasting industry, from their increasing viewership for their Premier League coverage and live coverage of NFL games on Amazon Prime. Looking for a more comprehensive understanding of the topic? Check out this carefully selected external resource. Verify now, dive deeper into the subject matter!

Another streaming platform, DAZN, has quickly become a major contender in the sports world by offering a subscription service that is considerably cheaper than cable television, with the inclusion of access to pre-season NFL games, Bellator MMA, and various other professional sports.

According to Business Wire, “DAZN is currently available in Germany, Austria, Switzerland, Canada, Japan, Italy, and the United States of America, and it is expanding into other markets. By 2021, the company aims to become the largest global sports streaming service and offer live sporting events in more than 200 countries.”

The rise of these cost-effective streaming options has resulted in a considerable shift towards people ditching their traditional TV cable subscriptions, making streaming platforms a more accessible option.

Social Media Providing Free Sports Broadcasting

Sports broadcasting access is no longer limited to just paid TV subscriptions and streaming services, with social media platforms such as Twitter, Facebook, and YouTube providing free access to a variety of sporting events.

The Future of Sports Broadcasting: Emerging Trends in Free Access 2

The biggest example of this was Twitter’s live streaming of NFL games in 2016, which brought in an estimated 3.5 million viewers for each game. Following the success of Twitter’s coverage, Amazon announced that it would stream 10 Thursday Night Football games during the 2017 NFL season on Amazon Prime, which became a massive success.

Facebook Watch, the platform’s video streaming service, now has partnerships with the MLB and La Liga in Spain, offering free live streaming of select matches and all MLB games broadcasted nationally on Sunday afternoons.

Additionally, YouTube’s live streaming service is now used by various sports clubs to offer free live broadcasting of games and has made it much more accessible for fans around the world to watch their favourite sports teams without expensive subscription costs.

Betting Services Offering Free Sports Broadcasting

Another emerging trend in free sports broadcasting is the availability of free access to games on betting services’ websites. Companies such as Bet365 offer a free live streaming service when users have an account with a positive balance, while other bookmakers offer similar features to Bet365 with their own games streaming services.

Many sports fans have started using these services to watch live games without any additional charges. Betting companies provide a new way for viewers to support their favourite sport without paying traditional TV subscriptions and streaming platforms.

The Benefits of Free Sports Broadcasting

One of the biggest benefits of free sports broadcasting is the accessibility it provides to fans around the world; however, the benefits go beyond that.

Free sports broadcasting has led to increased competition and innovation, forcing companies to offer more for less and to find new ways to adapt to the changing landscape.

The flexibility of no contract, month-to-month subscriptions, and various other cost-friendly offers has also opened up sports to a much wider audience that may not have had access to them previously.

With the progression and democratisation of free sports broadcasting, viewers can have greater control over what they watch, when they watch it, and how much they pay for access to sporting events.


The world of broadcasting is rapidly changing, and more and more people are using streaming services, social media, and betting sites to access the sports they love. Free sports broadcasting options are emerging regularly, with more fans now able to watch their favourite games without having to pay exorbitant prices for cable television or streaming subscriptions. Interested in exploring the topic further? Grasp this, external material we’ve put together for you.

As technology continually evolves, the future of sports broadcasting looks to become increasingly accessible, efficient, and cost-effective, providing sports fans around the world with the ability to view any sports game they like, whenever they like.

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